The SPG brand
How Single Pane of Glass looks, sounds and is used. This page is for viewing: the SPG name, wordmark, colors and these guidelines belong to Windsong Communications Inc. All rights reserved. They may not be copied, downloaded or used without written permission. For approved artwork, email [email protected].
The name
The product is Single Pane of Glass. Write it out in full the first time, as Single Pane of Glass (SPG), and use SPG after that. With the logo or the full name, the byline is by Windsong Communications Inc., in full. The one short form is the text alert prefix, "SPG by Windsong:", which is registered with the carriers and never changes.
Logo
The logo is the S of SPG inside a single pane, its frame open at two corners, above the SPG wordmark: one view of everything, with room to see out. It is always in the signal gradient, cyan to violet, left to right.
Full logo on Glass navy
Full logo on white
The mark: app icon, favicon, avatars
The wordmark: beside the mark, or where it's too tall
In motion: video intros and the start of presentations- Clear space: keep empty space around the logo at least the height of the S in the frame, on every side.
- Smallest size: the full logo 96 pixels tall on screens, 25 mm in print. Smaller than that, use the mark alone.
- Backgrounds: Glass navy, Panel, or plain white. Never a busy photo or pattern.
- Browser tabs: the wordmark alone. Phone home screens: the mark on Glass navy.
Don't
Stretch or squash it
Recolor it
Put it on busy backgroundsColors
SPG is dark by design: it lives on control-room screens around the clock. Two accents carry the brand.
Status colors
These mean something to the people on shift. Use them only for status, never as decoration.
Type
Voice
- Plain and exact. Say what happened, where and when: the feed, the device, the time.
- Calm. No exclamation marks, no alarm words. Critical alerts are serious by their content.
- Short. An alert is read on a phone at 3 a.m. Lead with what needs doing.